The Christian Science Monitor discovers KeoK’jay, the local, socially conscious fashion brand started by American Rachel Faller.
At KeoK’jay, every aspect of the business is carefully considered with the customer, the producer, and the environment in mind, from design, to materials, to production and packaging.
According to Rachel: “In order for responsible production to take root, it needs to be shown to be profitable without aid subsidies. KeoK’jay is (in some ways) a traditional, sales-supported business that can compete in the international fashion scene, but without all the labor violations and environment trashing. By creating high quality products that resonate with the ever-changing fashion market without sacrificing our principals, we aim to combat the traditional victim mentality that leads to dependency by building a business model that does not rely on charity to sell products. In other words, no one gives our staff wages; they earn them by making great stuff that people want to buy. And we think that’s pretty cool.”
Sustainability is one of development’s greatest challenges, but KeoK’jay seems to have found a method that works, at least in this instance. A strong focus on the business side of things no doubt helps.
KeoK’jay in Phnom Penh is located at Sisowath Quay and Street 110, about 10 minutes north of the FCC if you’re walking. For other locations, visit the Keo’Kjay web site contact page.
(Photo courtesy KeoK’jay.)